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Masan Hyeonju Yoga & Meditation to Offer Free EEG (Brainwave) Analysis for All Members Throughout January
* KRW 110,000-worth assessment and consultation per session¡¦ ¡°Transitioning to an evidence-based training design model¡±
As the yoga, Pilates, and meditation field enters 2026, the industry is rapidly shifting from ¡°feeling-based instruction¡± to ¡°evidence-based guidance.¡± What members increasingly want to know is not simply whether ¡°today¡¯s practice felt good,¡± but how their nervous system is actually changing—and in what direction. Hyeonju Yoga & Meditation, located in Masanhappo-gu, Changwon, Gyeongnam, announced that it will provide free EEG (brainwave) analysis and personalized consultations for all members throughout January. The studio will offer a full service package—measurement, interpretation, and coaching—valued at KRW 110,000 per session. New visitors will also receive the same free analysis, regardless of whether they decide to enroll.
The key to this initiative is the use of neurofeedback not as a ¡°test,¡± but as an instructional language. Through a brief EEG measurement, the studio visualizes patterns related to arousal (over-tension), relaxation (recovery), and focus (attentional stability). Based on these results, the practice is redesigned individually—adjusting training intensity, breathing emphasis, and the placement and length of relaxation segments. The studio highlights that even the same movements can produce different outcomes depending on one¡¯s nervous system state. For members showing hyper-arousal patterns (anxiety, excessive tension), the studio proposes a down-regulation approach centered on breathing and recovery sequences. For low-activation patterns (fatigue, reduced focus), it suggests an activation-oriented routine designed to elevate rhythm and attention.
EEG is considered particularly suitable for comparing ¡°before and after practice.¡± Changes such as increases in alpha (¥á) and theta (¥è) activity and reductions in excessive high-beta (high ¥â) patterns help members intuitively understand how the nervous system shifts between tension and relaxation. Hyeonju Yoga & Meditation does not interpret EEG results as medical diagnosis; rather, it treats them as a ¡°map of the current state¡± for consultation and coaching. Decisions such as ¡°relaxation should come first today¡± or ¡°focus training is more effective right now¡± become grounded in evidence rather than relying on subjective impressions, improving consistency in class design.
Based on EEG outcomes, the studio also plans to fine-tune the intensity and duration of singing bowl sound sessions, the guidance style of yoga nidra, and the placement of myofascial relaxation segments—aligning the overall flow into a ¡°recovery ¡æ re-education ¡æ integration¡± framework.
Director Kim Hyeonju explained, ¡°A studio¡¯s competitiveness begins not with how well it explains, but with how clearly it can make change visible.¡± She added that before-and-after EEG comparisons increase the precision of prescriptions for instructors and provide members with confidence. If changes can be confirmed immediately after a single trial session, members experience not simply ¡°I exercised,¡± but ¡°my nervous system shifted toward recovery.¡±
Kim¡¯s expertise is characterized by a ¡°field practice + research + publication¡± structure. She serves as Director of the Singing Bowl Healing Meditation Research Institute under the Korea Therapy Yoga Association, where she has contributed to standardizing singing bowl meditation education. She also published *Singing Bowl Meditation for Deep Sleep* (2025), and has operated Hyeonju Yoga & Meditation based on over 20 years of yoga and meditation experience. In addition, she has expanded the evidence-based language of sound therapy by publishing research materials—including findings on how singing bowl meditation affects psychological and emotional states associated with each chakra.
Notably, the studio designed the free analysis not as an ¡°enrollment event,¡± but as a ¡°gratitude program.¡± Hyeonju Yoga & Meditation stated, ¡°The most realistic form of trust is returning data-based feedback to members who have practiced with us for a long time.¡± Rather than focusing on upsells or premium conversion, the studio is prioritizing the establishment of ¡°measure–design–feedback¡± as its core operational standard. The decision to offer the same free analysis to new visitors is based on the belief that the industry¡¯s new baseline will be the experience of understanding one¡¯s current state and receiving a suitable practice plan from the very first consultation.
Using the before-and-after comparison data collected throughout January, the studio plans to provide each member with a personalized ¡°routine card¡± (breathing, relaxation, and focus prescriptions) and to manage progress through periodic re-checks. The studio emphasized that the key wellness trend for 2026 is not ¡°stronger workouts,¡± but ¡°more precise recovery,¡± adding that EEG-based coaching will help yoga and meditation earn trust beyond the realm of sensation—through the language of evidence.
Program Information Period: All of January 2026 Participants: All Hyeonju Yoga & Meditation members, plus new visitors in January (regardless of enrollment) Contents: EEG measurement, result interpretation, nervous-system-based personalized practice recommendations (neurofeedback consultation), individual summary report. EEG data will be managed with member consent and used only for consultation and coaching purposes.
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